Job Role: Marketing Executive

What you will be doing:

• Digital Strategy Development: Create and execute digital marketing strategies that align with the organisation’s goals. This involves identifying target audiences, defining objectives, and selecting the most effective digital channels and tools.
• Content Marketing: Develop and manage content marketing campaigns. This includes creating, curating, and optimizing content for websites, blogs, social media, and other digital platforms.
• Search Engine Optimization (SEO): Ensure that web content is optimized for search engines to improve organic search rankings and visibility. Conduct keyword research and implement on-page and off-page SEO techniques.
• Paid Advertising: Manage paid advertising campaigns, such as Google Ads, social media ads, and display advertising, to drive traffic and conversions. Monitor budgets, bid strategies, and ad performance.
• Social Media Marketing: Plan and execute social media marketing strategies across platforms like Facebook, Twitter, Instagram, LinkedIn, and others. Engage with the audience, create content, and analyze social media metrics.
• Email Marketing: Develop email marketing campaigns to nurture leads, promote products, and maintain customer engagement. Use email marketing software to manage and analyze campaigns.
• Analytics and Data Analysis: Monitor digital marketing performance using tools like Google Analytics and other data analysis tools. Analyze key performance indicators (KPIs) to make data-driven decisions and optimize campaigns.
• Conversion Rate Optimization (CRO): Identify and implement strategies to increase the conversion rates on websites and landing pages. A/B testing and user experience (UX) improvements are common approaches.
• Marketing Automation: Implement marketing automation tools to streamline repetitive tasks, such as email drip campaigns, lead scoring, and lead nurturing.
 

Qualification:

You must be completing your BSc/MSc preferably in IT/Business discipline in 2023 or be within two years of graduating. 

Grade: All

Skills you need: 

• Strategic thinking
• Email marketing
• UX (user experience) and CX (customer experience)
• Data Analysis  
• Content Creation
• SEO & SEM
• CRM
• Communication Skills
• Social Media  
• Basic Design Skills 

Salary: £26200.00 (Competitive)

Working hour: 37.5 per week.